Hi! I’m Jeremy.
I'm a Content Designer with 10+ years of experience.
I’ve led content initiatives at Instagram, Meta, and Google, I have an MFA in Poetry, and I’m a lapsed folk-rock saw player from the Midwest.
Just doing what I can with this one wild and precious life🦌.
I write product copy that helps people find joy and confidence in the apps/websites they use.
I'm currently on contract at Meta, creating AI tools for modifying ad creatives and helping advertisers work with influencers and brands.
At Instagram, my teams established a product reviews system, simplified data privacy for ads, and built transparency tools in response to global data laws.
I’ve also worked at Whole Foods, Google, and InVision (🪦), and ran an instructional design department at a Big Ten university.
My work
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![Screen from Instagram's product review feature showing a hat and stars for rating]()
Instagram: Ratings & Reviews
Ratings & Reviews lets shoppers share their product experiences and helps people know which businesses are safe to buy from. I worked on the review creation flow and different experiments using review info in ads for businesses.
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![Screenshot of enhancements in Meta's Advantage plus creative]()
Meta: Creative AI
Advantage+ creative is Meta’s suite of tools that help advertisers enhance their ad creatives using AI. I worked on multiple features within the suite and helped with the overarching content strategy.
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![Screenshot of Instagram opt in for sharing activity data for ad personalization]()
Instagram: First-time data consent
This experiment educated users on how their data is used for ad personalization and offered the ability to opt into stronger personalization. The audience was people who were opted out of most ads personalization without notice in response to GDPR, resulting in user reports of poor ad experiences.
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![Screenshot of a mock website for selling plants]()
Google: UX Design
As the Instructional Designer for Google’s seven-course UX Design certificate program, one of my responsibilities was creating mockups and wireframes to help teach design concepts.
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![Screenshot of an online course template]()
University of Illinois
I managed the instructional design department for the university’s College of Fine and Applied Arts. To help my team more easily and quickly build online courses, I created a design system with visual and content components.
